Facebook Messages: FB Email and Social Inbox

Facebook is not launching e-mail but a service that will aggregate e-mails with other means of communications. In its quest on becoming the worlds primary means of worldwide communications have recently introduced Social Inbox. Where Chat, E-Mail, Texting and private message is one. With different ways of communcating, sms, chat, email, FB pm. It is just about communications, just about sending a message; e-mail and chat together, all in real time.

Next generation will have access to ALL communications at the same place. Txt, email, chat, private message. All at the same place. Finally, Facebook’s solution to spam = whitelists based on your Facebook friends and friends of friends network.

This is huge for communications.

Facebook’s branding will slow down the adoption rate of its e-mail service because of its non-professional perception from the public. Would you apply for a job with your @facebook.com email or @gmail?

I read on Twitter somebody that said they will only have Facebook access to their banking statement only when hell will freeze over (I assume he meant that he gets his statements in his email inbox).

If you are using gmail… would you trust Facebook over Google with your sensative financial information?



Using LinkedIn to Grow your Business

Very good infographic of how to use LinkedIn to grow your business by Pedro Laboy. The overall LinkedIn Marketing Strategy is not much more complex than what is shown here.

There is, however, one thing missing. The Answer section of LinkedIn is the most powerful tool this social network has to offer. Anybody is encourage to ask a question about any industry and members of the LinkedIn community (inside or outside your network) can answer. The person asking the question is then invited to rate what he felt were the good answers and to choose what he thought was the best answer. The number of best answer is then shown on the profile of the member who answered the question best.
That dynamic incites people to share their expertise because the more “best answers” they can display on their profile, the more trust and credibility they build.
That is crucial for business development.
Yes, the secrets to LinkedIn is essentially just that. The hardest part of LinkedIn, just like any other social media, is the time commitment. That is why outsourcing your social media needs can really help you focus on your bread and butter. An alternative is to create an internal communication strategy and policy that will encourage as many employees in the company to be involved as much possible. Rather than having one person working 40 hours a week on developing relationships in LinkedIn, you can have 10 employees spend 4 hours a week. That is less than 1 hour a day.

Measuring your value on facebook

To keep up with the ever evolving marketing trends, companies and individuals have taken to marketing through social media networks such as Facebook and Twitter. Compared to the traditional marketing methods, social media marketing has the advantage of connecting and interacting with its users on a more personalized level which attracts them to visit the company’s fan page or website and make a purchase.
Social commerce, i.e., a subset of Ecommerce, unites the act of sharing and socializing via social media networks with the act of buying and selling products and services online. Therefore, breaking the general rules of commerce, social commerce creates a fusion of social promotion and trading transactions within a single platform.
Social Media Optimization
Individuals and companies aim to derive the optimal benefit from their social media campaign. Social media optimization is a mechanism of attracting new visitors to a fan page or website through a user’s social media activity such as sharing a link on Facebook. In other words, social media optimization is a method of viral marketing which uses social networks to increase brand awareness or to achieve other marketing objectives through viral processes. Therefore, marketing objectives are achieved not through word-of-mouth but through viral promotions in the form of video clips, interactive games, photos, activities which may be shared with others via Facebook.
Sharing – Can it be measured?
We can safely conclude that social media networks are all about sharing! However, an important question still remains unanswered – how can sharing links on Facebook be measured?
The answer to this question was revealed in a report, “Social Commerce: A First Look at the Numbers” by Tamara Mendelsohn, Director of Marketing at Eventbrite which discloses tangible data to quantify the value and impact of social media networks on ecommerce. In simpler terms, it measures what social media sharing is worth in terms of real money.
Eventbrite is an event ticketing company which provides a web-based service to publish events and sell tickets online. People purchasing tickets for an event share this with their friends within their social network such as Facebook or Twitter, which in turn leads to publicity and wide spread exposure for the event.
A summary of the findings of Tamara Mendelsohn’s report indicates that:
– when a user shares an event with their friends through social media, one share on Facebook equals $2.52 whereas a share on Twitter equals $0.43 and a share on LinkedIn equals $0.90.
– Facebook is the No. 1 referring site for traffic to the Eventbrite’s site, surpassing Google as people discover events that their friends are sharing and they click through to find out more.
– On average each Facebook share results in 11 visits back to Eventbrite.com
The dollars per share is calculated by taking the total dollar amount of ticket sales that was driven by each sharing mechanism divided by the total number of shares through that mechanism, such as a Facebook “Like” or a Twitter “tweet”.
Facebook versus Twitter
Facebook is clearly the more popular social network with Twitter following close behind. Twitter with its limited functionality, has a smaller user base whereas Facebook appeals more to users who have an unquenchable thirst to stay connected with friends and make new acquaintances. The increased use of Facebook has reduced the use of online communication through email and IM.
Whether measuring your value on social media networks will benefit Ecommerce?
Sharing via social media networks would definitely increase business exposure and revenue, however, the rate or value of that increase would depend on the product or service that is being shared in order to be potentially sold. Individuals and companies who wish to increase their exposure and sales should start tracking revenue per social share and see how effective their social media campaign really is in monetary terms.
The phenomenon of measuring your value in terms of real money via social medial networks still has its teething problems as some social media experts believe that social media should not just be measured in a quantative manner but in essence should also take into consideration its quality. Consumers prefer having a more personal connection with companies than just being a figure from which monetary worth is calculated.
As said by Jason Falls – Social Media Explorer:
“The problem with trying to determine Return on Investment for social media is you are trying to put numeric quantities around human interactions and conversations which are not quantifiable”

Most Bars and Clubs Don’t Have Facebook Pages Yet [Infographic]

Bars and clubs haven’t embraced Facebook fan pages to the extent you might expect. According to Eyes and Feet, most drinking establishments in major cities have listings on Yelp, but fewer than a third of them have Facebook fan pages.

This seems like a big disconnect. The events postings I see on Facebook always include happy hours and other activities in bars and clubs. I guess we are all doing the job for the bars and clubs — they don’t have to do a thing on Facebook because everyone else is planning the pub crawls.
The city with the highest percentage of Yelped bars and clubs is Chicago. Out of 994 windy-city venues on Yelp, 34 percent have Facebook fan pages. Houston comes in second, with 28 percent, and it goes down from there.
Only 14 percent of the 1,111 San Francisco bars and clubs with Yelp listings have fan pages on Facebook. The percentage runs even lower for venues in the city known for techiness, San Jose, where only 12 percent of those with Yelp listings have fan pages.
I wonder whether the shortage of bar and club fan pages has to do with the fact that many Facebook users are below the legal drinking age. It’s certainly possible to limit visibility to people over a certain age — if you play with the page settings — but maybe that’s more work than proprietors want to do.
Readers, do you think more bars and clubs should have fan pages? Would you “like” these pages if they became available? Do your favorite establishments have fan pages yet?

“Angry Birds” Coming to Wii, PS3 and Xbox 360

Angry Birds, one of the most successful mobile games in history, is taking its bird-slinging game mechanics to a new platform: the traditional game console.

Rovio, the company behind the popular iPhone and AndroidAndroidgame franchise, says that it is working on a version of the game for the Xbox 360Wii and PlayStation 3. CEO Peter Vesterbacka also told the BBC that the games would launch next year, although he wouldn’t reveal much more beyond that.

Vesterbacka also revealed a second piece of news: the company is actively working on Angry BirdsAngry Birds 2. The new game isn’t a sequel to the original though, but is instead a completely new game featuring the angry birds and the evil pigs.

As for the premise of the game, Vesterbacka told the BBC that, “the pigs will be a lot more active than just being slingshotted at by birds.” He also added that there will be a lot more of the pigs in Angry Birds 2.


How Can Facebook Change Your Business?

With 550 million users around the world, and counting, Facebook is one of today’s leading destinations influencing online identity, entertainment, and content distribution. The Facebook Marketing Bible is your playbook to get the most out of the rich opportunities present in the Facebook ecosystem.

The Facebook Marketing Bible was created by the publishers of Inside Facebook, the leading source for Facebook news and analysis, as a guide to growing your business, in less time, through Facebook marketing.

To help you get started, the Facebook Marketing Bible is happy to offer all customers who join the membership a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms). Now that Facebook has crossed the 500 million active user mark, there’s never been a better time to reach your target audience through Facebook.

The Facebook Marketing Bible is the comprehensive reference for marketers on Facebook, whether you’re running your first test, or you’re ready to maximize your existing campaigns.

New! The Facebook Marketing Service Provider Directory, our catalog of top marketing service providers and Facebook Preferred Developer Consultants covering:

  • Areas of expertise
  • Verticals covered
  • Client lists
  • Portfolio samples
  • Related news updates
  • Contact info

Building Your Brand through Facebook Pages

  • The Profile Page – A Walk-Through
  • Facebook Pages and Public Profiles
  • Strategy: 4 Reasons Why Marketers Should Choose Pages Over Groups
  • Strategy: How to Promote Your Page in 6 Steps
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • Vanity URLs for Facebook Pages
  • SMS Subscription Service for Pages
  • Adding Custom Modules to Your Page

Growing your Facebook Page Audience

  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • How to Grow Your Page’s Audience through Fan Badges
  • Demographic Targeting for Status Updates
  • Updating Facebook Page Status Via Text
  • Receive Page Status Updates Via Text
  • How to Export Your Facebook Page Updates to Twitter
  • Facebook Learning from Twitter, Pages Getting Better
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Designing Your Facebook Page

  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page

Advanced Strategies for Facebook Pages

  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages
  • How Page Owners Can Restrict Content for Underage Users

Tools and Analytics for Pages

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page

Facebook Groups

  • Strategy: What About Spamming Existing Groups?
  • Quick Note on Groups and SEO

Facebook Events

  • Facebook Events – A Walk-Through
  • Facebook’s Events API
  • Quick Note on Events and SEO
  • Events from the Home Page

Facebook Questions and Places

  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Facebook Places – A Walk-Through
  • Facebook Places for Advertisers
  • Facebook Places for Brand Marketers
  • Facebook Places for Developers

Performance Advertising Fundamentals

  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

The Facebook Open Graph, and APIs for Web Publishers

  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph
  • Facebook for Websites or Facebook “Connect”

Policies, Privacy, and Guidelines to Watch

  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

Pocket-Sized Keyboard Lets You Type and Go

With the release of iOS 4, Apple mobile devices finally support bluetooth keyboards. As such, we knew it was only a matter of time before aftermarket products like the Jorno would begin to appear, providing us with a convenient way to crank out long form content when on the go.

The Jorno mobile keyboard features bluetooth connectivity, making it compatible with the latest Apple iOS mobile devices, among many others. Additionally, its keys are just 15% smaller than those of the standard desktop keyboard. This allows the device to maintain a comfortable typing experience, while significantly reducing space.

The Jorno’s unique design enables it to conveniently fold down to pocket size for easy storage and transfer. And its detachable cradle allows portable displays to be held securely in either portrait or landscape mode.

Given its unique features, the Jorno makes for a compelling alternative to products like Apple’s iPad Keyboard Dock. It will be available later this fall and is currently available at $79 on pre-sale until October 31, when it spikes to $99.

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